Arts Derbyshire


Peak District, Derbyshire & Derby celebrate English Tourism Week

Peak District, Derbyshire & Derby celebrate English Tourism Week

People are being reminded about the many great attractions and locations just waiting to be explored in the Peak District, Derbyshire and Derby as part of the area’s celebrations for English Tourism Week.

Taking place from 15 to 24 March 2024, English Tourism Week aims to raise the profile of the industry and celebrate the value and quality of tourism in England.

This year’s campaign, co-ordinated by VisitEngland, is using the strapline ‘supporting tourism, the heart of our communities’ to highlight the industry’s important economic, cultural and social impact.

Tourism in the Peak District and Derbyshire continues to be a key driver of jobs and growth for the area, generating an estimated £2.59 billion for the local economy and employing over 28,000 people.

The Visit Peak District, Derbyshire & Derby Local Visitor Economy Partnership (LVEP) aims to grow the visitor economy further, working with local, national and regional stakeholders to create a strong, sustainable tourism sector that benefits everyone.

As part of the local celebrations for English Tourism Week, Councillor Nadine Peatfield, Deputy Leader of Derby City Council, Jo Dilley, Managing Director of Visit Peak District & Derbyshire, and Stella Birks, Visitor Economy Development Manager at Derby City Council, visited Derby’s historic Museum of Making to show their support.

The visit kick-started a week of digital activity that will see the teams from Visit Peak District & Derbyshire and Visit Derby showcasing local tourism businesses and urging visitors and residents alike to explore everything the area has to offer.

From stately homes and show caverns, to farm parks and gardens, museums and galleries, and award-winning pubs, restaurants and places to stay, the area offers a fantastic variety of attractions for everyone to explore.

As well as showcasing some of the destination’s key tourism businesses, the activity will celebrate the hardworking people who work in the area’s visitor economy sector.

English Tourism Week also coincides with Visit Peak District & Derbyshire’s annual Season Opener and Leaflet Swap, which is being held at Thornbridge Hall near Bakewell on Wednesday 20th March.

The popular event – funded by the UK Shared Prosperity Fund and delivered via the East Midlands Chamber’s Derbyshire Accelerator Project – is an opportunity for local tourism businesses to collect visitor collateral for the coming season, network with industry colleagues and benefit from short workshops and advice surgeries.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, says: “English Tourism Week is an opportunity to put tourism centre stage and showcase this vibrant industry which supports thousands of jobs and communities across the Peak District and Derbyshire.

“It’s a great chance to recognise the value of the sector, worth £2.59 billion locally, champion the hardworking people behind the businesses, and highlight our world-class destination as a great place to visit and stay. With Spring upon us and the Easter break just ahead, there’s never been a better time to visit or revisit some of the fantastic places we are so fortunate to have on our doorstep, and I encourage everyone to get out and show their support.”

Councillor Nadine Peatfield, Cabinet Member for City Centre, Regeneration, Culture and Tourism at Derby City Council, says: “I am delighted to be supporting English Tourism Week to shine a spotlight on the fantastic venues, events and attractions that make Derby a great place to visit. Tourism presents a huge opportunity to increase the vibrancy of our city centre and the sustainability of our businesses. We have a fascinating story to tell and a great place to learn about it. The Derby Museum of Making has been shortlisted for the European Museum of the Year Award, helping to put our revolutionary city firmly on the tourism trail.

“We should all be proud of our award-winning attractions, cultural venues, exciting live events and independent shops, cafés and restaurants. This is the perfect time to bring your family and friends and go and explore everything we have to offer.

“And there’s more to come! The refurbishment of Derby Market Hall is well underway and the new Becketwell Performance Venue is taking shape – not to mention our exciting plans for the Market Place that will take centre stage in a major transformation.”

To see what the Peak District and Derbyshire has to offer visit the Visit Peak District & Derbyshire website:

Visitors to the county’s attractions and local tourism businesses are being urged to share photos of their visits on social media using the hashtag #EnglishTourismWeek24, tagging @visitpeakdistrict and @visitderby.

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