Luxury automotive wall art business celebrates 400ᵗʰ customer

NOTTINGHAM – AUGUST 19th, 2024 – Limited100.co.uk, the East Midlands-based luxury car prints business, is an online-only direct-to-consumer store that’s been a hit with petrolheads around the world, from the UK to USA, Thailand to Australia and beyond. Powered by Shopify, the automotive home décor business was founded by car enthusiast and marketing professional Simon Wright, in 2020.

Simon added: “I started Limited100 because after moving into my first home I was searching online for some artwork of a Lamborghini Miura, which I regard as the most beautiful car of all time. I couldn’t find anything of super high-quality that was handmade, so I decided to create a company of my own that celebrates the handbuilt artisanship that Britain is so synonymous with.

“At the business’s conception, I began working with a carefully curated group of award-winning photographers and to ensure exclusivity, each print we produce is limited to 100 units ever (hence our name). The edition number is picked at random for each order, unless a customer reaches out for something specific. For example, edition 8/100 is popular with our Japanese customers, and we recently had an order for someone’s 50^th birthday, so as a thank you for their custom we gave them edition 50/100.

Proudly Made in Britain
“In 2020 I applied for Made in Britain status, and eligibility requirements included manufacturing and assembling a physical product in the UK, and that 80% of our value chain is in the UK. Because our printing and framing are completed in Nottingham from UK-sourced materials, our application was approved and we now display the Made in Britain logo on our website, the backs of our frames, and certificates of authenticity.”

“Our automotive prints are available in a range of sizes, from A3 all the way up to 5 metres wide. Formats include print-only, framed, canvas, aluminium composite and acrylic glass. Fully bespoke, we can print any format our customers request.

Celebrating our 400^th customer
“Limited100’s client base is diverse, ranging from interior designers, to homeware gift buyers, supercar dealerships, mancave garage projects, and even James Bond enthusiasts. Our 400^th customer was an employee from Portugal, buying one of our Ferrari F40 prints for their CEO’s 40^th birthday.”