How much would you pay for a show? Derby’s Déda lets the audience decide.

How much would you pay for a show? Derby’s Déda lets the audience decide.

Derby’s leading creative centre has launched a policy of letting audiences decide what they think a show is worth after it is finished.

Déda in the city’s Cathedral Quarter has launched the ‘Pay What You Decide’ (PWYD) pricing policy to coincide with the launch of their new summer season which is packed with unique and innovative performances which range from family theatre shows to contemporary dance and even burlesque cabaret.

PWYD is designed to encourage new audiences to the Chapel Street venue.  Audiences book tickets in advance but voluntarily pay an amount of their choice after the show based on their experience and what they can afford

Déda creative producer Manya Benenson explained: “We have a reputation for offering a high quality and diverse range of new and innovative performances in our intimate theatre space.

“Although we have a loyal audience base, we want to encourage new people to experience brand new shows and the unique offering at Déda. We have therefore introduced ‘Pay What You Decide’ effectively breaking down two of the key barriers that new audiences may facein trying something new – affordability and risk.

“Venues have been offering Pay What You Can for years, but PWYD is distinctly different.  Rather than paying up front, our customers will book a ticket without making any payment and then decide after the show what they think it is worth.

“We hope that it will encourage more people to book with us, some for the first time, and once they have experienced the magic of Déda will come back again and again.”

PWYD will be available for certain performances in the summer programme including:

The summer programme also includes ticketed performances and launches on Saturday April 6 with two daytime shows entitled ‘Skydiver’ – a beautiful family show by Xena Aidonopoulou Project dance and circus troupe which takes family on a magical journey.

Further family shows in the season include ‘Take Flight’ which is an interactive and original early years aerial theatre show for babies and their families on Saturday 11 May and Tuesday14 May.

The programme also includes and the return of the popular ‘La Déda’ burlesque cabaret show on Saturday May 25.

For more information and to book tickets for all the performances in the summer programme, please visit https://www.deda.uk.com/whats-on; visit the Chapel Street venue in person or call the box office, Tel: 01332 370911.