‘Summer is a Big Deal’ Returns to Showcase Derbyshire’s Best Value Days Out and Breaks

Visit Peak District, Derbyshire and Derby – the area’s accredited Local Visitor Economy Partnership (LVEP) – has launched the latest edition of its popular ‘Summer’s a Big Deal’ campaign, encouraging visitors and residents to make the most of summer across the Peak District and Derbyshire.

Running throughout the summer season, the campaign shines a spotlight on the county’s incredible mix of attractions, events, food and drink experiences, and accommodation offers, reinforcing the area’s reputation as one of the UK’s most rewarding and affordable destinations for short breaks and days out.

From iconic heritage attractions and family adventures to scenic walks, vibrant festivals and cultural experiences, the campaign highlights the breadth of experiences available across the county, helping visitors discover more while making their budgets go further.

Whether exploring dramatic landscapes, uncovering fascinating history, enjoying local food and drink, or experiencing world-class events, visitors can enjoy exceptional value alongside unforgettable experiences.

The campaign will showcase a range of seasonal offers and inspiration through targeted marketing activity, including digital advertising, social media campaigns, destination content and partnership promotions designed to reach audiences across key visitor markets.

Highlights include:

• Exclusive Summer Offers – Special deals and discounts from local attractions, accommodation providers, restaurants and visitor experiences.
• Events and Festivals – A packed programme of family-friendly events, cultural celebrations, outdoor activities and seasonal experiences taking place throughout the summer.
• Sustainable Travel Inspiration – Car-free itineraries, rail and bus travel ideas, and green travel incentives that make it easier than ever to explore Derbyshire using public transport.

The campaign supports the Visit Peak District, Derbyshire and Derby LVEP’s objectives of increasing visitor spend, encouraging longer stays, supporting local businesses and promoting sustainable tourism throughout the destination.

The visitor economy contributes £3.59 billion annually to the Peak District and Derbyshire, supporting around 30,000 jobs and playing a vital role in communities across the region.

To discover summer inspiration, special offers and upcoming events, visit www.visitpeakdistrict.com/bigdeal.

Jo Dilley, Managing Director of Visit Peak District & Derbyshire, said:  “Summer is one of the most exciting times to experience Derbyshire. From family attractions and outdoor adventures to festivals, heritage sites and fantastic food and drink, there is something for everyone to enjoy.

“‘Summer’s a Big Deal’ celebrates the outstanding value and variety available across the destination, encouraging both visitors and residents to discover new experiences, support local businesses and make lasting memories closer to home.

“As the cost of living continues to influence travel decisions, Derbyshire offers visitors the opportunity to enjoy high-quality experiences, stunning scenery and warm hospitality, all within easy reach and at excellent value.”