Arts Derbyshire

07.10.2026

Your Art, Your Income: How to Earn More from Your Practice

BUILD A SUSTAINABLE INCOME FROM YOUR ART

What could earning more from your art look like if you stopped relying on the traditional routes?

Building a sustainable income as an artist doesn’t have to mean compromising your creative vision. It can mean getting smarter about how your work reaches people and exploring opportunities beyond the conventional art world.

Join the Visual Artists Association for Your Art, Your Income: How to Earn More from Your Practice, a practical online masterclass exploring how artists can diversify their income, create new opportunities and build a creative business on their own terms.

Led by VAA artist mentor Karen van Hoey Smith in conversation with award-winning artist Jo Scott, aka The Travelling Artist, this session will look beyond the traditional gallery model and explore the routes that have helped Jo turn her work into a thriving creative business.

From greeting card design and licensing to commissions and building a distinctive niche in animal portraiture, Jo has developed a career by understanding where her work fits, who it connects with and the different ways it can generate income.

Rather than focusing on a single route to success, this masterclass will offer honest insight into what has worked, what hasn’t and how you can begin identifying new possibilities within your own practice.

During this 60-minute masterclass, you’ll explore:

• How to identify opportunities to diversify your income
• Ways your existing artwork and skills could generate additional revenue
• The potential of licensing, commissions and alternative routes to market
• Why understanding your niche and audience can create new opportunities
• How to think beyond galleries and traditional art-world pathways
• Lessons from building an independent creative business
• Practical ideas you can apply to your own art practice

Whether you’ve already explored licensing or commissions, want to create additional income streams or are simply ready to look beyond waiting for galleries to discover your work, this session will help you think differently about the earning potential within your practice.

Tuesday 3 November | 1:00 – 2:00pm UK Time | Online via Zoom

VAA Premium Members: FREE
VAA Standard Members: £12.49
Non-Members: £19.99

Book your place here: https://visual-artists.org/event/masterclass-your-art-your-income-how-to-earn-more-from-your-practice/

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