Audience development and arts marketing

We have pulled together a list of organisations and online resources related to audience development and arts marketing. We hope you find this a useful resource.
If you find any broken links, or have suggestions about additions, please email us: editor@artsderbyshire.org.uk

National Audience Development & Arts Marketing organisations

Arts Marketing Association
Arts Marketing Association is the UK’s only membership organisation dedicated to supporting and advocating for the marketing community in arts, culture and heritage. It represents over 4,300 arts marketers and leaders in over 700 organisations, helping them develop their marketing expertise, inspire & connect with audiences, and thrive in their work.

The Audience Agency
The Audience Agency is a mission-led charity: their purpose is to enable cultural organisations to use their national data to increase their organisations relevance, reach and resilience.

British Arts Festivals Association
The BAFA is the leading network and development agency for UK arts festivals and its membership includes a broach variety of organisations across the UK of all types of sizes, ranging for the BBC Proms to Ventnor Fringe Festival, St Andrews Voices to Between The Trees.

CultureHive
Arts Marketing Association’s CultureHive is a free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you. Resources cover audience development, fundraising, governance, marketing, leadership and community engagement.