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Festivals Toolkit: Marketing: Ticketing

Ideally, the customer should be offered a number different ways to purchase tickets so that they can select a method that is the most convenient for them.

Also, customer profiling (through marketing activity) will help you to identify customer behaviour which will give you clues as to what the best ticketing option may be. For example, if the profiling shows that your regular customers purchase tickets on average 3 weeks in advance, you need to ensure that tickets are on sale well in advance.

The Arts Marketing Association hosts Roger Tomlinson’s extensive site to ticketing solutions.

There are number of agencies who provide online ticketing solutions, such as:

Arts Derbyshire has produced a guide to Developing A Box Office System for Small Arts Organisations which may assist your festival. This guide can be viewed from the Related Documents section on this page. 

Related documents

The following document is in Portable Document Format (PDF). You can download software to view PDF documents for free from the Adobe website (opens in a new window)

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