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Festivals Toolkit: Financial Planning
Your budget is a critical management document and should include all likely costs at the ‘ going rate’ and reflect good practice with regard to remuneration for the arts practitioners involved. As budgeting is also fundamental to fundraising always resist the temptation to give a gloss to your projections – inflating income, deflating expenditure – to create a better picture.
Depending on the nature of the event, your budget headings may include:
Expenditure/Payments
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artists' fees and expenses
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organisers’ time and expenses
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administration and related costs including telephone, stationery and postage
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venue costs
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insurance
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license fees e.g. entertainment license; costs of copyright clearance
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equipment purchase/hire
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technical support including technicians’ fees, set-up or installation costs
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invigilation and event management costs
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publicity and marketing e.g. advertising, print and distribution costs, database management
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professional fees e.g. auditors
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staff training and development
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evaluation – both during and after the event
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contingency against unforeseen costs – often recommended at 5%
Income/Receipts
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earned income e.g. ticket sales; fundraising activities; workshop fees
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sponsorship either as support in-kind (for example, the use of someone’s equipment or professional time) or cash
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in-kind support or cash from venue or event partner
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grants from public funding bodies or charitable trusts/foundations
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commission on sale of artworks
It is often difficult to secure enough funds to realise the ‘dream' budget. Be prepared to scale down the project if necessary and develop a realistic contingency plan.
See Dumfries and Galloway Council’s The Event Organisers Toolkit for sample financial planners.
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